The use of naked people, usually attractive or sexy young women, as an eye-catcher in commercials is very common. More often than not there is a touch of erotic in such commercials, or the naked person is in some sort of embarassing situation.

But it is not allways so. Some times there is body-positive commercials with naturally naked people. Latest the Danish telephone company Sonofon has made a commercial where an energetic businessman has made a stand with swimsuits on a nudist beach. He is the only dressed person on the beach, and the many nude people seems to be totally unconcerned about his precense. It is a wonderful advertise where the naked people are the normal, and the salesman is the one you laugh at.

Text in the black box in the advertise

"Just think about that nobody has done this before. The idea is simple. What needs naked people when they are on the beach??? That is obvious. Some pessimists tried to make me drop the idea, suppose they wanted to steal it, saying that nudists doesn't use clothing. But who says that???"

Arnold, nanager Arnolds Swimsuit store

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